Recruitment Advertising and Promotion Strategy
 
Identify the bases for segmentation of the market
Job Description
Biographic Psycho graphic
Possible Selling Points
 
Develop profiles of the segment 
Developing into the role
Currently Experienced enough for the role
Moving from an non standard role.
Companies or industries where they exist
 
Develop Measures of the segment
No. of years experience is difficult as a measure
Tangible measures or experiences required
 
Select [...]