Recruitment Web Site Imagination and Creation

The company brand is synonymous with an idea. It is the epitome of the the power of an idea and the way that idea’s can change communities world wide. That principle of imagination and creation should be clear in the design look and feel of a website. Jobs Sites in general are a tired subset hidden in the back of a large and cumbersome corporate site. They are governed by very restrained corporate communication principles and are bound by the principle that the company is the centre of the interaction and not the potential employee.

Imagine looking for a job? Imagine an individual looking for a job? Imagine an individual?

Imagine!
Imagine therefore a site that dares to address the individual first. One which is structured entirely around what it is that the individual needs to know not just about the work but all holistic aspects of their life such as family and aspects of their freetime. Imagine a sight that has such and abundance of information available to potential employees that it challenges competitors in terms of visibility, transparency and social conscience. Imagine a company web site that is indiviual, creative and incredibly informative. Imagine a company that considers the acquisition of Talent as so important that it is the central theme of the website.

What changes life? There are few issues in life that affect you and your family more than work. Work is time. Work is the freedom to acquire things you want and need. Work is security. Work is fun. Work is purpose. With this in mind a lot more thought should go into the recruitment end of the corporate website. With that in mind principles on corporate communications should be governed by the candidate not the business.

Recruitment Website Design Principles from the User point of view

• Two clicks to all areas.
• Links or reference links to more information.
• Testimonials everywhere they can be accommodated from real people with real challenges. Don’t just tell me what your corporate principles are, show me them at work.
• Intelligence in all areas of the site based on the journey of a candidate.
• End user focused and not corporate focused.
• Audio, Visual, Movement, Film, Pictures of People places and things. A heavily involved purchase like choosing a new employer demands the best in presentation.
• Track and trace of how the site is used and feedback on design.
• Links to all corporate entities in the business in all locations.
• Easily localised to other cultures.
• Lasting effect it may two to three years before I came back if I take another role.