Recruitment Advertising and Promotion Strategy
Identify the bases for segmentation of the market
Job Description
Biographic Psycho graphic
Possible Selling Points
Develop profiles of the segment
Developing into the role
Currently Experienced enough for the role
Moving from an non standard role.
Companies or industries where they exist
Develop Measures of the segment
No. of years experience is difficult as a measure
Tangible measures or experiences required
Select the Target segment
Profile the key segments
Examine their media habit’s
Examine possible messages
Determine auxiliary direct methodologies
Develop a positioning for the segment
Determine the tone of the specifications
Messages to go foward
Personal Selling Message
Develop a marketing mix for the segment
Test Market
Initiate Promotional Campaign
Promotional mix
Timing issues
Back up logistics